Enhancing User Experience to Drive 300k Monthly Traffic Gains. By Design

Reimagining Weszlo’s Digital Experience to Stay Ahead

Weszlo needed a fresh perspective to maintain its leadership in the competitive sports media market. With an ever-evolving digital landscape, their platform required modernization—especially as mobile traffic surged and competitors introduced new features like live football scores. The challenge was clear: elevate the experience without losing the core identity or sacrificing SEO performance.

Strategic Overhaul with an Iterative Rollout to Protect SEO

We began by conducting an in-depth audit to identify issues and map out a strategic redesign plan. By collaborating with SEO experts, we ensured that changes were rolled out gradually to avoid any negative impact on search rankings. The plan prioritized mobile-first design, new user journeys, and improving the content experience, while maintaining the strong journalism that Weszlo was known for.

Iterative rollout aimed at safeguarding SEO ranks

We gradually introduced platform changes to safeguard Weszlo’s SEO, ensuring search visibility stayed strong while refining the user experience. This approach minimized risks to rankings while steadily improving the site. The challenge lay in maintaining design integrity throughout the rollout, so we created a final design as our north star and reverse-engineered the process to deliver it in stages.

Mobile-First Design and Optimized Architecture for Better User Experience

With 90% of users on mobile, we prioritized a mobile-first, PWA-ready design for fast, intuitive access. We also overhauled the site’s architecture, making navigation simpler and content easier to find, improving user experience. Before this, users arriving from search engines often bounced due to Weszlo's complex content layout, but the new structure helped reduce those bounce rates.

Bold Visual Identity and Engaging Features to Keep Users Connected

We gave Weszlo a bold, sporty look, using sans-serif fonts for striking headlines and serif fonts for better readability. This combination made the site both visually appealing and easy to use. New features like live football scores, improved journalist visibility, and a content rating system boosted engagement and kept users connected.

Bold, Sporty Visual Identity to Elevate the Brand

The old design lacked character. We introduced a bold new visual identity that aligned with Weszlo’s energetic brand. Using a sporty sans-serif font for headlines and a clean serif for text, we created a design that captured the intensity and passion of sports.

New Features to Keep Users Engaged

We added several game-changing features, including Live Football Score Tracking, Improved Writer Visibility or Content Rating System: Users were able to interact with and rate articles, driving deeper engagement with the platform.